McDonald's Lovia

'McDonald's Lovia is the Lovian branch of the fast food restaurant chain McDonald's. Operated and licensed by McDonald's United Kingdom and using the same programs, menu items, and advertising materials as in Britain, McDonald's Lovia is the largest of Lovia's burger chains with a 60% market share. The company sells hamburgers, chicken nuggets, french fries, and soft drinks in branches across the country. Since its opening in Lovia in 1992, McDonald's Israel has been in competition with Mr. Smiley's and General's Chicken.

History
McDonald's Lovia opened in 1992, with the first branch being located at Little Frisco in Nobel City.

In 1997, the Citizen Corner branch aroused controversy when the restaurant installed a large 'golden arches' sign in front of the George Eisenhower Complex. Bereaved families and other citizens claimed this desecrated the site. The sign was later reduced in size.

In 2000, McDonald's Loviadecided to barbecue hamburgers on charcoal instead of frying. In the wake of this decision, grilling equipment was installed at the restaurants, and the size of the patty and bun were increased.

In 2004, the company was criticized for ordering its Dutch and Swedish-speaking staff to speak only English during work hours, to "prevent uncomfortable situations for workers and clients who mostly speak English," but the order was subsequently withdrawn.

In 2006, the international chain's trademark yellow and red signs were replaced at two branches in Mandarin Village with blue and red signs with the word "kosher" in order to avoid confusion over which branches were kosher. This redesign is the most radical departure from McDonald's standard logo although they have made minor changed in places such as the Champs-Elysées (which requires signs in gold) and Hampstead to meet local regulations.

Charities
Similar to McDonald's charitable efforts in the other countries they operate, McDonald's Lovia has donated hundreds of thousands of dollars to charities which benefit children such as Medical Centers of Lovia In 2000, McDonald's Lovia participated in the global children's recognition program, McDonald's/Disney Millennium Dreamers, which celebrated 2000 children from around the world for their achievements. Seven children represented Lovia at a global youth summit in Houston, Texas, USA. McDonald's Lovia also has its own "McSmile Program," which sponsors trips for children recovering from cancer.

Menu
The regular McDonald's menu has some additions catering to local tastes. The McLovia burger consists of a barbequed beef patty, lettuce, tomatos, parmesan cheese, the Big Mac's special sauce, and bell peppers, all on a Kaiser roll.