User:TheworldofBingbang32/Safeway Lovia



Supermarket Sales Lovia Company, Ltd., operating under the trade name Safeway, is an Lovian supermarket chain founded in 1981. It is owned by a group of private investors lead by Sven Krasnov, the brother of former polictian Alexei Krasnov, who use the Safeway name under license.

History
Safeway Lovia was originally founded as Plemming Farm Supermarkets, a chain of supermarkets owned by Sven Plemming as a extension of the shop at his farm, Plemming Farm. Most of the buildings (a number of which have since been remodeled, sold off, or demolished, except for a few locations, like the one in Novosevensk) were styled after his farm as well.

Later on, Sven sold Plemming Farm Supermarkets to Australia's second largest supermarket operator, Woolworths Limited, who rebranded Plemming Farm Supermarkets under the Safeway banner they used for their stores in Victoria.

In 2008, Woolworths planned to rebrand the Safeway Lovia locations under the Woolworths banner, but ending up selling off Safeway Lovia to a group of private investors lead by Sven Krasnov.