Tone Factory

Tone Factory is a music magazine published by Warped Records. It exists since 1991 and focuses mostly on alternative pop music, such as alternative rock, electronica and indie music. It has a solid fan base under Lovian musicians and music enthousiasts. It is notable for keeping vinyl alive in Lovia, promoting a DIY attitude with regards to starting a band, and being associated with jumpstarting new musicians and bands via festivals and promo records. It was heavily associated with counterculture and the cassette underground in the 1990s, but it has moved towards more chart-friendly indie over the years.

Tone Factory is famous for having many musicians writing for the magazine over the course of the years. The official slogan of Tone Factory "Music for losers, by losers" refers to the counterculture image of the zine, and the fact that most articles are written by musicians, mostly from the punk and underground electronica scene.

Tone Factory is famous for jumpstarting artists such as Virtual Beach, Justin Dix, Car Crash Sex, California Youth and Dopaminblocker.