James Grey

James Grey (Palo Alto, June 5, 1948) was the founder of Pietro's, then known as Niceria in 1983. He opened the first restauurant in Train Village, that was closed in 2009/2010. In the beginning, he was also a pizza baker. Latter he was only CEO of Niceria Food Inc. a company that was especially big between 1995 and 1999. He does know Pierlot McCrooke since ca. 1985. McCrooke then became personnel manager of Niceria, until 2008, when James Grey sold the company to him, He critizises the name change by Martha Van Ghent. He thinks that since then the chain is too much of a mass chain.